نشریه مدیریت زنجیره ارزش
پیاپی 1 (بهار و تابستان 1395)

Nowadays, the quality management systems are important in the management of companies and organizations. Purpose of these systems is to increase profitability, survival of the organization and customer's satisfaction, along with steady decline of real costs. The implementation of these strategies can help organization to move from traditional form and led to dynamic and flexible structure. Thus many organizations cost a lot to achieve the benefits of establishment these systems. But in some cases, due to lack of correct understanding of the systems and particular conditions of the organization, implementation of these strategies leads to failure. The purpose of this paper is to examine the relationship between JIT-based quality management and financial performance of organizations. To do so, car companies listed on the stock exchange during the years 1389-1385 selected and their financial information examined. The results indicated that between JIT-based quality management and return on equity, there is a significant relationship at the 99% confidence level while, there is no any significant relationship between JIT-based quality management and return on assets.

Electronic customer relationship management (E-CRM) is a strategy for marketing, sales and integration of online services that play an important role in identifying, acquiring and retaining customers, which is considered as the capital of the company. E-CRM relationship between the company and customers to create and enhance relationships with them through the use of modern technology to improve and increase. But the success of E-CRM is only through understanding the factors influencing the effectiveness and success of E-CRM can accessible. This study a model and framework to determine some critical factors of E-CRM is paid. Using structural equation model was tested with partial least squares. The results of the data collected from the 98 employees of the General Administration of Customs show the province of East Azerbaijan the impact of employee satisfaction on the performance of organizations and organizational culture, organizational strategy and innovation begins and the complementarity of these factors have a positive impact on the effectiveness of E-CRM systems.

Abstract Enterprise resource planning (ERP) systems integrate all business recording and reporting processes into one single management information system. ERP systems require a great degree of coordination and complex technological infrastructure within a firm. ERP systems are described as computer-based information systems designed to facilitate an organization’s transactions, integrate and planning real-time, production and response to the customer. Organizations implement ERP to improve operational efficiency and effectiveness of their business. Though, some of them faile to apply it properly and acheive desirable productivity level. In this paper, the literature and ERP features reviewed using existing theoretical studies. A model and framework provided for assessing the impact of ERP systems on productivity of organization. The Cronbach’s coefficient of each variable and compiste reliability (CR) were greater than 0.8.  Aslo the average variance extracted (AVE) values were greater than 0.5. The three conditions of this study were coincident with good convergent validity. Findings from the study confirmed the validity of the proposed model and acceptance of all the hypothesis.

During the recent decades, concern about environment has not only become a major public issue, but also a critical one in academic research, and, as a result, the ecological products market has been growing worldwide. Green marketing activities are thus expanding in many parts of the world offering products to green who make their purchase decisions, to some extent, based on their personal environmental criteria. These activities have a major impact on expanding consumers’ knowledge and changing their attitude towards purchasing green products. Food industry is one of the magnificent elements of the economic and has a major role in industrial development of a country, furthermore, its wide operations from production to distribution and consumption has the significant role in the economy of the countries .The aim of this dissertation is analyzing the effect of Ecological strategies on the performance of Green marketing in Shirin Asal Food Industry. This research uses Structural Equation Modeling (SEM) techniques as a tools for accessing the validity and reliability of measure. This model and the result show that ecological strategies affect the financial performance, market performance, and the quality of services to consumers.